01. Designing an Insights System That Actually Drives Action
Most insights systems are built to inform, not to drive action, leaving teams with great data but little impact. In this private roundtable, we’ll walk through how to design an insights system that surfaces the right signals at the right time to influence decisions. You’ll learn how to move beyond dashboards to proactively guide product, marketing, and revenue teams.
Claudia Natasia is the CEO and Co-Founder of Riley, a decision intelligence platform built for a world where dashboards explain the past, but leaders need answers in the moment. Riley turns fragmented customer data into shared, trusted decisions, replacing ad-hoc narratives and meetings with a system that tells teams what to do next, while there’s still time to act.
Prior to founding Riley, Claudia led product, research, and data science teams across enterprise software and financial technology. Her work supported companies through international expansion, acquisition, and growth to multi-million-dollar revenue, contributing to a combined valuation of over $5B.
Claudia holds an MBA from the Haas School of Business and a Bachelor’s degrees from the University of California, Berkeley.
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