03. Where Does AI Belong in the Research Workflow?
AI is transforming research—but where does it truly belong in the workflow? In this roundtable, we’ll discuss when AI adds value, where it falls short, and how to use it responsibly and effectively in real-world research.
Alok is the Founder and CEO of DoReveal, an AI-powered synthesis tool designed specifically for qualitative researchers. With 30 years in research and 8 years applying AI, he’s passionate about using technology to amplify - not replace - the craft of human-centered inquiry. Before starting DoReveal, Alok led research, strategy, and design initiatives at organizations like The World Bank, Carfax, Capital One, and Centene.
Having spent most of his career in the trenches of qual - moderating, synthesizing, storytelling - he understands both the art and the grind of insight work. Now, he’s building tools that feel like they were made by researchers, for researchers.
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