03. AI Synthetic Consumers in CPG — A roundtable with former Colgate-Palmolive SVP and L'Oréal Global CMO on what's actually working
Two CPG veterans — Jeff Rothman (former SVP, Colgate-Palmolive) and Glenn Baptiste (former Global CMO, L'Oréal and Head of Innovation at Unilever) — on AI Synthetic Consumers: what's working, where to use them, and where to be cautious.
I'm the founder and CEO of BluePill AI and ex-Amazon AI leader. We build AI Consumer Twins grounded in real human interviews — synthetic consumers that replicate your target audience with validated accuracy. The result: insights teams run 10x more research with the same budget, the same methodological rigor, in minutes.
Carissa Luch
Country
Company
Sargento Foods
Job title
Director, Insights
Interests
About me
Gyan Harshvardhan
Country
Company
Audible
Job title
Associate Director, Consumer Insights
Interests
About me
Don Simons
Country
Company
Dynata
Job title
EVP
Interests
About me
Lena Belkor
Country
Company
The Scotts Miracle-Gro Company
Job title
Director of Insights & Analytics
Interests
Applied Behavioral Science, AI, Data Synthesis at scale
About me
Insights & Analytics leader passionate about applied behavior and consumer-centric strategies. Currently leading insights at Scotts Miracle-Gro. Always happy to talk data, behavioral science, and lawn & garden trends!
Jason Ingargiola
Country
Company
i-Genie.ai
Job title
Commercial Director, Global
Interests
Skiing, Soccer, & Family
About me
Have spent my career at the intersection of technology and insights to power consumer centricity and elevate brand growth.
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