02. Measuring What AI Can't: A Deep Implicit Research Practitioner Roundtable
How do you measure what consumers can't articulate? How to unearth the intuitive intelligence human use?
Join a peer discussion about combining quant methods like IAT and causal AI and qual methods like aEEG (hypnosis-based qual) to access the decision drivers no survey or algorithm can reach.
Applied Behavioral Science, AI, Data Synthesis at scale
About me
Insights & Analytics leader passionate about applied behavior and consumer-centric strategies. Currently leading insights at Scotts Miracle-Gro. Always happy to talk data, behavioral science, and lawn & garden trends!
Ibrahim Koese
Country
Company
LIDL (ex. DFB)
Job title
Head of Cross Business & Sportsmarketing
Interests
About me
Connection Request
How it works
Complete your profile
Take a seat
Meet the others and have fun!
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