Measuring What Influencer & UGC Content Actually Does for Your Brand
Influencer and UGC content is everywhere, but proving it drives real brand impact remains one of the biggest gaps in marketing measurement. Likes and shares tell you what's popular, not what's persuasive.
In this conversation, Swayable will walk through how brands are using randomized controlled trials (RCTs) to isolate the true brand lift of influencer and creator content from awareness and favorability to consideration and purchase intent. We'll share findings from our meta-analysis of 70,000+ consumer responses across 14,000+ experiments, including how influencer content performed against traditional ad benchmarks across industries.
We'll cover:
• Why engagement metrics fall short of measuring real brand impact — and what to use instead
• How RCT-based testing is the gold-standard in quantifying what creator content actually impacts consumer behavior
• What our data shows about where influencer content outperforms (and where it doesn't)
• How Swayable's Insights Factory lets teams interactively explore results using AI — ask questions, generate exec-ready decks, and get answers in seconds
Whether you're scaling an influencer program or trying to build the internal case for creator investment, this is a data-grounded conversation about what's actually working.
