02. Qual Is Not Optional: Why the Best Digital Twins Need Human Stories
There's a persistent myth that you can build reliable digital twins from quant data alone. You can't. This session makes the case that high-quality qualitative data — transcripts, interviews, open-ends — is the irreplaceable foundation for any digital twin that actually behaves like a real person. And it's an argument every qual researcher in the room should be making loudly inside their organization.
