02. Context Wins: Co-Creating Innovation That Drives Adoption, Retention, and Lifetime Value
The strongest innovations are built with customers, not just for them. This roundtable will explore how co-creation and in-the-moment context can help teams design more relevant products, accelerate adoption, and create longer-term customer value. Discover and share ideas, tools, and tactics that work to drive growth in today's fast-paced, dynamic marketplace.
Helping brands innovate and grow by getting closer to your customers.
About me
As CEO of OvationMR-EthOS and president of the board at the Market Research Institute International, I lead a global insights and technology company that helps researchers and brand teams translate data and evidence into actions that power better decisions and outcomes.
Brian Seel
Country
Company
Sargento Foods
Job title
Sr. Manager Consumer Insights
Interests
AI, out of the box thinking with regards to research, fine wine
About me
Kate Hernandez
Country
Company
Travelers
Job title
Director
Interests
Strategic Foresight, Macro Trends, Human in the Loop
About me
Marketer turned Strategic Foresight Researcher. Talk to me about either in or outside the AI era and Project Hail Mary
Connection Request
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Meet the others and have fun!
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